Customer loyalty in your company

Business town with customers

Many companies and managers often forget the importance of customer loyalty. Recently there have been a strong emphasis in the business world on innovation, both in products, but also regarding reaching new markets, which for the record there is nothing wrong with. But what can be a problem is, if managers and marketers forgets the importance of customer loyalty. Customer loyalty is not an easy discipline, which is why you need to think it into your strategy from the beginning. Jeppe Lau Hansen offers one view on how to make customers loyal to your company. 

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The importance of change

En god leder, håndtryk, erhverv

The world we live in is fast and ever changing, hence the society in which corporations and firm operate in is thus also changing. The new terms that the new society structure have created, requires the companies to be adjustable to new tendencies. This is a bigger challenge for some than others, which is why it can be fruitful for an organization to use different management tools, to optimize the change.  

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