Archives for : August2015

B2B Pitfalls, Understanding the Customer Experience


Business-to-Business (B2B) strategies have often discounted the role of the customer at the shop level, and at the end of the day, the success of B2B interaction falls down to the emotional benefits a product can provide to the customer. Furthermore, B2B can often forget that other businesses are also customers, and earning a good review about the overall sales experience is a very dominant factor to success.

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