Why Green Energy For Businesses?



Nowadays, the competition and mandatory prerequisites to be in the marketplace have changed tremendously. If ten years ago, having an innovative product, being good at selling it and making profits while controlling the costs were sufficient for the success, this is no longer true. Companies operating in the twenty first century have to deal with various stakeholders that include not only the traditional agents but they span to the whole community and planet. This is the reason why enterprises need to carefully consider their choices and their strategies, and evaluate the impact every alternative might have on the direct and indirect beneficiaries. Top managers need to be guided by ethical values when they make important decisions and they need to act as every good father would. Many companies are engaged in Corporate Social Responsibility (CSR) programmes and set their plans according to the real benefits, not only profits, that they can derive from such actions. They are usually based on the Triple Bottom Line principle that focuses its attention on three elements: people wellness, planet sustainability and profits to be gained. It is important to be up-to-date on the latest news concerning green energy development, and you could easily do so by following GreenJournal.co.uk

There are many reasons that encourage businesses to switch to green energy and adopt CSR programmes and the accrued benefits comprise different areas.

What are the Financial Benefits of Turning to Green Energy?

Regulatory bodies, both at national and local level, set ambitious targets and plans in order to promote green energy use and reducing the environmental impact of greenhouse emissions. Enterprises are actually paid for the energy they use. If we take the UK as an example, adopting a green energy source for a company means:

  • not paying the duty charged for the energy used by the company (Climate Change Levy-CCL).

  • reducing the number of allowances to be bought.

  • having a reliable energy supply that does not consume over time and that is not affected by price fluctuations.

  • improving the brand perception and value by targeting and appealing customers and stakeholders that are sensible to environment conservation topics, and are ready to pay more for products of a socially responsible firm.

  • receive financial support through subsidies provided by the government for green energy installers.

What are the Benefits from CSR Practices?

There are many benefits and ideas that companies can get from CSR practices both directly and indirectly.

lightbulb22.pngInnovative Solutions –  By looking at more efficient ways to produce systems with reduced inputs and energy used in the process, R&D within the company is spurred and engineers are pushed to think outside the box and come up with new advanced ideas.

tool9.pngCost Savings –  One of the ways to see CSR programs is cost reduction since the reduction in materials or energy used lowers the overall expenses that the company bears.

top6.pngBranding –  It is harder and harder nowadays for companies to emerge among others by engaging in CSR practices, since all the companies are more or less having such programmes. However though, these activities help companies shape their image and how they are perceived by consumers and it also builds its own loyal customer base. Furthermore, good activities capture the interest of customers and the media that tend to promote them and make the company more visible.

hands-shake.pngLong-term Commitment –  CSR belongs to long term plans that make the manager focus not only on short term results and achievements but to think more on a long time horizon by projecting future developments.

business53.pngCustomers and Employees Involvement –  Such programmes increase both the customers and the employees awareness of sustainability programmes, by making them actively participate in these initiatives and identify with the company aims and activities.

There are many successful cases of efficient green energy implementation and as we have seen, there are many advantages connected to it. In the words of Richard Slade, owner of a hotel in Northumberland that implemented biomass in order to warm the rooms while reducing the cost, going green is not another weight to bear but it is an extra comfort and advantage.

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